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The Company (Jones Bros Ltd - since 1908)
LA Fitness
LA Fitness is a division of Jones Bros Ltd, a family owned and operated business founded in 1908. The LA Fitness brand is owned by Jones Bros Ltd, and the exclusive product range is selected and modified direct from the manufacturer to best suit the needs of the New Zealand market.
LA Fitness distributes to retailers nationwide as well as running its own retail outlets in Wellington and Kapiti.
The LA Fitness Mission Statement
To provide not only fantastic, high quality products that will aid in the achievement of your health and fitness goals, but also to provide the support, service and motivation required to guarantee success.
Jones Bros - since 1908
Jones Bros Ltd was founded by the Jones family in 1908. It has been a family owned business since then. In 1924 Jones Bros Ltd started importing and distributing the worlds number one selling motorcycle: Harley Davidson.
In 1956 we secured the agency for Raleigh bicycles. This agency was held for 36 years and was built into a very successful brand. The agency was sold in 1992. Also in 1956 Jones Bros became involved in the Camping and Tramping industry in New Zealand, importing and distributing brands such as Salewa and Koflach.
Jones Bros Ltd has been an importor and distributor of Ski Equipment since 1952. Agencies over the years have included-Kastle, Tyrolia, Dynamic and Fischer, some of which were held for over 40 years. Ski continues to be a major division of Jones Bros Ltd today.
In 1986 Jones Bros Ltd became involved with Titleist and Footjoy agencies, successfully promoting and distributing their premium golf products for 16 years.
2003 saw Jones bros Ltd become involved in the design and distribution of our own fitness brand LA Fitness. LA Fitness has continued to grow through sales to sporting outlets since 2003 and in 2004 we opened our first LA Fitness Showroom and Hire Outlet in Lower Hutt, Wellington.
Our most recent venture is our second LA Fitness store in Paraparaumu on the Kapiti Coast which opened November 2008.
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LA Fitness Kapiti
Our most recent venture is our second LA Fitness store in Paraparaumu on the Kapiti Coast which opened November 2008.
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Meet the Team
Our unique team that selects, supports and maintains your equipment, provides the best service and focuses on your goals to get you results!! Click here to meet us...
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Store Locator
LA Fitness Treadmills, Crosstrainers, Rowers, Exercycles, Weights, Accessories and Commercial Equipment...Find out where your nearest stockist is
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